Welcome

A NOTE ABOUT THIS GUIDE

Yay! I'm so happy you've decided to start the journey of building a personal brand. I promise this journey will be exciting and so worth the time and effort you put into it. 

I truly believe developing your personal brand is a crucial step to reaching your goals. This Mini Guide will lead you through each step of finding and producing a personal brand that you stand by, and others connect with. 

Let's get started!

Mini Guide

Where to begin? Don't worry - I'm here to help you every step of the way.
First, let's talk about WHO you are and WHAT you do.
You'll need to ask yourself these questions:

1. What do you do and what makes it so wonderful?
Think about why you love what you do and what makes it so magical to you. 

2. What in your life has brought you to where you are today?
We all have a story. Each big and small moment of your life
has played a part in shaping who you are today.
Reflect on these moments, these parts of your story
are what makes you, YOU.


3. What do you want to be known for?
Think about what you want others to see and feel when they interact with you and your brand. 

Don't hold back - your brand should rock your personality. 

Let's dig in. It's time to take WHO you are and WHAT you do and build that brand! We're going to talk target audience, color pallet, website design & more. Have your favorite notebook ready to jot down some thoughts / ideas along the way.

Getting started

Mini Brand Bio

Here’s my formula for what I say when someone asks what I do.

“My (unique adjective) (product or service) (what your audience will get starting with a strong verb) so you can (cast a vision for your audience’s future).”

Try the answer for yourself. Here's an example to help:
“I encourage women to love their real selves as a Self-Love Advocate and Low - Self Esteem Destroyer.” 

TEMPLATES

best place to start

If you're not a designer but want to DIY, check Creative Market for jaw-dropping magazine templates. This will also give you a really good idea of which fonts & colours you want to use throughout your brand!

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style guide

colorful leaves and snuggling close

Now comes the fun part! Create a document that summarizes your color palette, favourite fonts, patterns, and tone of voice. This will help you keep everything cohesive and polished across the board.

When in doubt, keep it simple.

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Your "audience bestie" is your target audience. They're the person you're trying to attract with your brand.

Jot down 5 - 10 things you know for sure about your audience bestie. Here are a few prompts to help you get started:

What's their name?
What do they admire in others?
What's something they're afraid of
?

Audience bestie

STEP One

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building your audience

People will collaborate more than you expect, in exchange for brand recognition and experience.

But it is crucial to make sure your offer is a win-win. You'll put them in a blog post, you'll shout them out on social, etc. Put yourself in their shoes!

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the WIN WIN

STEP two

building your audience

The first step in sourcing vendors is to do call-outs on your own social media.

Honeybook and LinkedIn are excellent sources for collaboration opportunities. Search for food photographer, florist, or whatever you're looking for... track down their emails and don't be shy!

You can also post on college boards, internship websites (ie Handshake), or pay for ads on websites like The Every Girl. Reach out personally to podcasts or blogs and have them share what you're looking for.

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sourcing a
team of vendors

STEP THREE

building your audience

Here's an example of a pitch and a breakdown of how to make your own:

1. Introduce yourself ! 
"My name is Lauren Taylor and as a model and content creator, I use my platform to connect with my community through fashion, lifestyle, friendship, and more. Over the past few years, I’ve been able to grow a close-knit community on Instagram that’s invested in my following along with day-to-day life (from solo dance parties to eating allll the pizza) – they are here for it! "
2. Share your ideas! Why you love the brand, and how your ideas can contribute to it.
"I have so many content ideas, like XYZ." 
3. Share what you hope in collaborating and reiterate how you can be beneficial to their brand. 
"I want to help grow your community by introducing them to XYZ"
4. End on positive note and use your charm to draw them in one final time!
"Please let me know if you'd be interested in discussing a partnership as we embark on this adventure. Thank you for your consideration! I’m so excited to hear from you."

crafting
your pitch

STEP four

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building your audience

Keep up the grind! Your pitch may not work for everyone, and that's OKAY. Keep reaching out, keep perfecting your pitch and never stop working on your brand!

PERSISTENCE

STEP FIVE

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building your audience

The Aesthetics 

If your brand was a person, how would you describe them? Joyful, Guru, Classic, Adventurous?

Write down a few words that come to mind... then, go Pinterest-happy! Pin everything and anything that relates to the words you chose. Anything goes, have fun with it!

Once you're done pinning, choose a few favorites that really set the tone for your brand. Print and paste them onto a mood-board... it's going to look so good!

oooh, this is the fun part!

It's time to choose the colors and fonts you want to represent your brand!

Try to stick with 2 colors that communicate the vibe of your brand. You can use lighter shades of those colors + couple of neutrals to pair them with.  If you're feeling stuck, you can search for color pallet inspo on Pinterest or use the automatic color generator in Canva - it's amazing! Once you've decided, take note of the hex codes of your colors so you can use the exact same colors in all of your branding!

When it comes to your typography, don't choose your fonts lightly, they play a huge role in your identity. If your brand voice is soft and delicate, go with a thin sans-serif font. If you want something bold or edgy, try using a thick serif. 

Try to follow these 2 rules of thumb:
1. Keep it as simple as you can. Fun / trendy fonts aren't timeless.
2. Choose only 2-3 fonts to work with.




Color Palette & Typography

find it fast

You can host a digital magazine on any website platform - my top recommendations are Showit, Squarespace, and Wordpress. Simply export from InDesign as a high resolution PDF and upload to the platform of your choice!

If your magazine is subscription based, there are plugins to customize billing cycles and manage customers in Squarespace (Subbly) or Wordpress (Memberpress and others).

The Specifics

Digital Mag

Print Mag

digital magazine

Photography Style

Make sure the photos you choose for your social media, website, etc. have a consistent feel. Check back to your mood board to remind yourself of the vibe / tone you're going for.

The best part is, you don't need a fancy camera to make it happen. Here are a few ways to get the look you want:

1. A personal branding photo shoot!
Seriously, I cannot recommend this enough. You'll love having a library of your own photos to choose from.

2. Stock photos.
A few resources I love are Twigy Post, Social Squares and Kate Max Stock.

Let's start with some inspiration! Find 4 websites that you reflect how you want your brand to sound, look and feel. Write them down and don't forget to include WHY you chose them.

Now, let's talk about how to make that beautiful website into one that converts! Two things I've found helpful are using video and having a captivating bio.

Try using one of the formulas below to create a bio that speaks to your mission and values. 

1. UNIQUE SELLING POINT
I help [ideal person / brand] [achieve specific goal] by [list or one liner about what you do].
ie. “I help inclusive brands empower women by being an ambassador for natural beauty. ”
2. START WITH -ING
[-ing word] [ideal person / brand] [verb] [noun]
ie. “helping inclusive brands share their mission.”
3. INTRODUCE YOURSELF NAMETAG-STYLE
If you have a developed personal brand, share your name and show your personality!
ie. “Lauren Taylor... model, aspiring novelist, self love advocate, and hype woman”

Website Design

You made it through all the basics of building your personal brand. I'm so proud of you! 

If you haven't already download my "Building a Personal Brand Workbook".  It includes a more detailed plan to building your brand including website essentials and social media tips! (Plus. it's super cute and organized!)

Thank you so much for coming on this journey with me! I know you and your brand are going to shine!

YOU ROCK!